Marketplace solutions
Build a marketplace that connects sellers and buyers
A custom multi-vendor platform: a seller dashboard, payment splitting at checkout and commissions collected automatically.
Before you start
A marketplace isn't just a store with more products
It's a two-sided product, and each side has its own requirements. Ignoring that is the most expensive mistake you can make.
What usually goes wrong
- × Adapting a ready-made store and finding out it can't split payments.
- × Paying sellers via spreadsheet, one by one, every month.
- × Opening the platform without moderation and losing buyers at the first fraud.
- × Making seller sign-up so bureaucratic that nobody finishes it.
With a custom marketplace
- Split configured at the provider: the commission comes out at the transaction.
- Automatic payouts, with statements sellers can check on their own.
- Moderation, reviews and disputes from the first version.
- Seller onboarding designed to be completed, not abandoned.
What we build
The three layers that keep it running
A dedicated dashboard for each seller
Sellers manage their own business without going through you — that's what lets a marketplace scale without bloating your team.
- Sign-up with approval and document verification
- Catalog, inventory and pricing per seller
- Sales, commission and payout statements
Payment splitting and automatic payouts
Money is split at the moment of sale: the commission stays with the platform and the rest goes to the seller — no spreadsheets at month-end.
- Splits via Pix, card and boleto
- Commission by category, plan or seller
- Funds held until delivery is confirmed
Curation, reputation and disputes
A marketplace runs on trust between strangers. Without moderation and reviews, buyers don't come back.
- Product and seller reviews
- Listing moderation and reports
- Dispute workflow with tracked refunds
Frequently asked questions
Questions from platform operators
What's the difference between a marketplace and a regular online store?
In an online store you sell your own products and own the inventory. In a marketplace you run the platform where third parties sell, and your revenue comes from a commission on each transaction. That changes everything in development: you need a seller dashboard, payment splitting, payout rules, listing moderation and reputation — layers a regular store simply doesn't have.
How does payment splitting between the platform and sellers work?
The split is handled by the payment provider at the time of the transaction: the amount is divided between the platform's and the seller's accounts according to the configured commission. We work with providers that offer native splitting, so not all the money flows through your account — which would bring much heavier tax and compliance obligations.
How do you solve the cold-start problem, with no sellers or buyers yet?
It's the classic chicken-and-egg dilemma, and it's a strategy problem before it's a software problem. What the system can do is reduce friction on one side: simplified seller sign-up, bulk catalog import, a commission-free period and a storefront that works well even with few listings. We prioritize these features in the first milestones precisely so you can populate the platform.
How long does it take to launch a marketplace?
Longer than an online store, because it's two products: the buyer's and the seller's. A first usable version — seller sign-up, catalog, search, checkout with split payments and a basic dashboard — usually takes the initial milestones. Reputation, disputes, reports and a mobile app come later, so you can open the platform to your first sellers before the project ends.
Other solutions we can build
Shall we design your marketplace?
Tell us who sells, who buys and how the commission works. We'll send back a proposal with scope, timeline and milestones.
Free to publish. No obligation to hire.