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Price transparency

How much does it cost to build a system for your company?

Transparency on development hours, infrastructure and technical scope — no generic price lists.

Formal contract, NDA & LGPD Technical warranty and 100% code ownership

Smart AI-assisted brief

Structure your project's technical requirements, scope and features in minutes.

Milestone-protected payment

Your money follows the project's progress and is only released as each milestone is completed.

Vetted professionals and teams

Access to developers specialized in systems, apps and websites, with a formal contract.

The underlying decision

Subscribe to generic software or build your own?

The difference isn't just price — it's who controls the tool and who owns it.

Generic subscription software

  • — You adapt your process to the tool, not the other way around.
  • — Per-user monthly fees forever, with annual increases.
  • — Features specific to your business are left out.
  • — The asset isn't yours: cancelling the subscription means losing access.

Custom system

  • The system follows the process your company has already mastered.
  • Investment spread across milestones, with no per-user monthly fee.
  • Specific business rules implemented properly.
  • Source code and data belong to your company, under contract.

Cost factors

What makes up a web system budget

Number of modules and screens

High

Each module brings its own records, permissions, validations and reports — volume drives most of the hours.

Business rule complexity

High

Allocation calculations, commissions, approval workflows and exceptions require careful modeling and automated testing.

Integrations with existing systems

Medium / High

ERPs, payment methods and third-party APIs depend on documentation, certification and downtime handling.

Legacy data migration

Medium

Bringing in old spreadsheets or databases requires cleaning, deduplication and verification before the switchover.

Infrastructure and availability level

Medium

Servers, backups, monitoring and staging environments have a recurring cost proportional to how critical the system is.

Engagement model

Phased scope: start using it before it's finished

Each milestone is a working delivery you approve before payment is released.

Milestone 1

Prototype and design

Wireframes, visual identity and validation of the main screens.

Milestone 2

API and database

Data modeling, business rules and application endpoints.

Milestone 3

Screens and testing

Interface implementation, integrations and acceptance testing.

Milestone 4

Launch

Publishing, monitoring and post-delivery support as agreed in the contract.

Frequently asked questions

Questions about the investment

Is it better to subscribe to ready-made software or build my own?

Generic software is quick and cheap at first, but you adapt your operation to the tool and pay a subscription forever without owning anything. Your own system costs more upfront, fits your process exactly and is a company asset. The math flips when the subscription or the generic tool's limitations outweigh the cost of development.

How does a phased scope spread out the investment?

Instead of commissioning the whole system at once, the scope is split into deliverable milestones. You release payment for each milestone after approving it, start using the first features before the project ends and stay in control of the investment pace.

How much does it cost to maintain the system once it's live?

Maintenance covers cloud infrastructure, monitoring, backups and feature evolution. This cost is included in the proposal from the start, so there are no surprises after launch.

Do I keep the source code?

Yes. With a custom system commissioned through Goappy, your company owns the code, as stated in the contract, along with delivery of the repositories and technical documentation.

Ready to publish your project?

It takes less than 3 minutes to turn your idea into a professional brief.

Free to publish. No obligation to hire.

Formal contract, NDA and 100% code ownership Post-delivery technical warranty